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Effective ad copy is: • Clear and concise • Lined up with customer intent • Focused on benefits and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against rivals Excellent ad copy can improve your Quality Score, a metric utilized by Google to evaluate how helpful and appropriate your advertisements are. Continuous optimisation includes: • Changing quotes • Checking new ad variations • Removing low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Evaluating budget allowance • Improving Quality Rating • Maintaining account structure These adjustments make your campaigns more effective over time. Reports may include: • Number of clicks • Cost per click • Conversions generated • Expense per conversion • Keyword performance • Advertisement efficiency • Audience insights • Spending plan patterns • Recommendations for improvement Clear reporting permits you to comprehend how your financial investment is carrying out and ensures that your marketing decisions are backed by genuine data.